We’re in the business of connecting people, brands and markets.
The only way for companies to achieve lasting success in the future is for them to reconnect in a real tangible way with their markets. What is absolutely essential for today’s companies is to build meaningful, sustainable relationships with the people in their markets.
Predicated upon relevance, empathy, shared values and interests. Building this level of appreciation culminates in added value. It not only embodies our thinking and our work process but also imbues our understanding of brand communication.
In a perfect world our solution of choice would simply be to handle everything from front to back, fully integrated and exactly in the sequence described below. We begin with an analysis of the status quo and architect a communication strategy. This is used as a foundation to design our integrated concept. Once the complete strategy is in place, we plan and implement everything down to the last detail so the deployment and roll-out are able to precisely trigger the success you set out to achieve. Now let’s start again from the beginning.
But hold on a second ... we all know that life is no pie in the sky. Here is where we come in – to assist and support you with the solution of choice, providing you with the exact “building blocks” you happen to need at the moment. The only thing that matters to us is that the interplay of all moving parts functions as a coherent whole – naturally with the desired effect. Longevity and sustainability. For you and your market. A meaningful and successful relationship.
Analysis of the status quo // brand, consumer & market insights // competitive analysis // strategy and brand workshops // brand advisory // communication strategy // content strategy
Ideation // creation // communications concept // content development // storytelling // communications design // media design and visualisation // animation // photography and full video
Project structure breakdown // timetable and milestone plan // interface coordination // budget and resource planning // communications plan // media production // quality assurance
Roll-out // project supervision // project management// content editing // organisation and supervision // photo, audio and video documentation // commercial accountability // project controlling
Live or digital?
The main thing is that the relationship works!
Live communication is our heart and soul. This is where our roots and our experience lie since 1993. We know that one-on-one interactions and experiences are the most powerful force when it comes to building long-lasting relationships between companies and their markets. For some time now, we’ve added an additional passion. The digital space, notably social networks – when used creatively and authentically –, offers just as many opportunities to build and nurture these relationships.
In each case, before deciding on the ideal channel to reach your target group, we will want to know not only exactly who you are and what makes you tick but also who the people in your markets are and what makes them tick as well. As (we) previously stated, the key is not whether it’s live, digital or an interplay of both. What matters most is that the relationship works!
Stick to what you know.
We take the famous proverb about the shoemaker and his shoe shapes very much to heart, so we won’t spend time on things which we are not acquainted with. Furthermore, we would not undertake anything that others could do better. The consulting services we are able to offer companies and brands are based on two things: the long-standing expertise of our employees in the relevant industries and a deep understanding of the current issues and challenges in the specific environment. This is precisely why we have defined four focal industries and economic domains (mentioned below), for our holistic work approach.
It goes without saying that communication between individuals always follows similar parameters. When it comes to content, however, the situation is altogether different. Here it comes down to putting figures, data and facts into the right context. This is the certain and surefire way to build credibility and trust. What is of utmost importance – particularly for building a lasting and successful relationship between companies and their markets – is connecting with the people in these markets in an authentic and relevant way. Our promise to you is based on that very insight: either we stick to what we know, or we let it be.
IT & Technology
permanent & freelance staff
years as an established agency
projects successfully realised
qm warehousing space